Reverse image search is the method of searching by images instead of keywords. In the past, finding information about images and tracking them on the web was considered impossible. Still, all thanks to this search technique, today it has become possible.
Google first launched the concept of image searching in the late 90s, and ever since then, it has been evolving and upgrading. A couple of years ago, this search technique was only used for finding similar images on the internet. Still, today this search technique has become very much advanced and is being used for several reasons. In this article, we will throw some light on some of the important uses of reverse image search.
Some Important Uses Of Reverse Image Search
Here are some of the common uses of a modern-day reverse search technique and tools.
Finding visually similar images
The most common use of reverse image search is to find visually similar images. If you have an image that you like but don’t want to use because of its low quality or bad resolutions. You can easily find visually similar images in better quality and resolution by making a reverse search on the image.
Tracking the use of images on the web
Reverse image search is a very important technique that can be used to track images on the web. If you are a website owner worried that your images might get duplicated by your competitors. In this way, you can use an image search utility that will let you find out the websites where the image is being used. The picture search utility also helps you find your stolen images on the web in a matter of seconds.
Checking the originality of the image
If you like an image that you see on the web and want to use it in your blog or website, you need to check its originality first. Using a modified or altered image will bring your site no value, so you always have to ensure that you use original and royalty-free images on your site. Reverse image search can help you get these kinds of images in no time.
Detecting fake profiles on social media
Another use of the reverse search technique is that it can help you detect fake profiles on social media. If you feel like someone is stealing your identity and using your profile picture on their account, we suggest you make a reverse search on your image. This would help you find all fake accounts using your images.
Identifying contents on an image
Reverse image search uses a CBIR (content-based image retrieval) system that can help you in identifying the contents of an image. If you have images of people, places, or products that you have no awareness of, you can search by image and identify the contents on them. You can easily find out about every object on an image instantly.
Keeping an eye on your competitors
You can also use the image reverse search technique to keep an eye on your competitors. If you want to see what kind of images and visual ideas are being used by your competitors, then you can easily take help from modern-day photo search utilities. You can easily find out what kind of images work and what don’t in your niche.
Improving Search Engine Optimization
Among many other uses of reverse image search, you must consider that SEO improvement is considered the most important one. When you make a reverse search on your images, you will get the results that would include information about the sites having the relevant image as yours. Getting information about these sites is vital as it helps you create natural backlinks opportunities. The more quality links you build, the better position you would get in the search engine’s eyes.
Finding details about the copyrights
The reverse search technique can also be used to find out about the copyrights of an image. One should know that it is illegal to use an image that is protected with copyrights. So whenever you like an image, you must search for it and find out its copyrights and details of its ownership. In this way, you can use the image with proper permission and attributions.
Over to you!
This article has discussed some of the major uses of modern-day reverse image search techniques. After reading this post, you will get an idea of how useful this search technique is today.
Watch this space for updates in the Technology category on Running Wolf’s Rant.