How Can Apps Make Your Obsolete Business Contemporary? Today I’ll answer this question in depth. So, you have an old brick-and-mortar store in a traditional marketplace in the old quarter of the city. For several years you have been experiencing a consistent drop in sales and customer footfall.
Except for a few loyal customers and some occasional footfall of floating customers, your store doesn’t attract people across all walks of life. Even many of your so-called loyal customers are slowly shifting towards online purchases. Your business is obsolete and is practically on the slippery slope of a slow and consummate death.
How to make a quick turnaround from this situation and give your business a facelift? You need to go with the trend and create a mobile app that brings you back to the competition podium. Indian mobile app developers with innovative and small budget apps have helped many small businesses making this turnaround. Mobile apps can make obsolete and dying businesses contemporary and thriving. Here we explain how it happens.
Here’s How Apps Can Make Your Obsolete Business Contemporary
An Engaging Mobile App Storefront
A mobile app can help you build an engaging storefront with easy access to products and services from handheld devices. A mobile app can help a business create a storefront that grabs the audience’s attention and engages the audience intuitively.
Irrespective of your existing business’s nature, irrespective of the products and services you offer to your customers, you can sell them better by creating a mobile app storefront. Build an app that intuitively engages users and makes it easier for them to browse products and services and interact with the brand.
These days app user experience happens to be a key selling point, and it can easily create a level-playing field for the business brands. For instance, you may not have a vast product range as a leading retail chain, but an engaging user experience and intuitive interface can easily connect users and push business conversion.
Keeping a Tap On Customer Intent
Among the many ways that a mobile app helps a business to infuse new energy is powerful analytics. Thanks to app analytics, an app can continuously keep a tap on the user preferences, pain points and intents. The emergence of AI, ML and sophisticated business intelligence (BI) tools have further made positive contributions to app analytics.
App analytics can continuously tell you about your app performance on key metrics and how you can improve business conversion and customer footfall continuously. If you have made your app a central tool catering to your customers on physical stores besides the online audience, the app analytics can help you know your regular audience as well.
Re-inventing Customer Service with Chatbots
Your old customer service can get a complete makeover using sophisticated and intelligent chatbots powered by AI, ML, and NLP technologies. Today’s chatbots, having the capability to understand customer’s intent based on a previous communication, can make more personalized recommendations that improve business conversion.
Chatbots can take away most of your everyday worries concerning customer service and customer support by allowing customers to make queries and get instant answers all through their customer journey. As a business with a fresh new app, you can easily automate customer service to a great extent, thanks to chatbots.
On top of everything, a chatbot is considered to be a great source of data-driven insights about customers and their buying intents. Chatbots can easily help to flag off critical issues that require human intervention and detect emerging customer trends that need to be addressed. It is important to create a chatbot personality that perfectly presents your brand sentiment and resonates with your audience.
Location-Specific Service and Marketing
Mobile apps take a lot of advantage from the powerful and precise location-sensing capabilities of smartphones. GPS technology can help your customers locate your on-field service professionals, delivery executives and technical aides. If you are a business with a doorstep service or delivery model, mobile location-sensing technology can help your business.
The physical stores, restaurants, hotels and businesses with brick-and-mortar premises, by incorporating location technologies such as Beacons and geofencing, can also market their products and services in a more location and context-aware manner. If you are utilizing a mobile app as part of your omnichannel strategy, the beacons can help you send push notifications whenever a customer passes nearby the store.
Immersive Customer Experience Through AR & VR
Many businesses that need to offer remotely located customers an immersive experience of their products and services rely on Augmented Reality (AR) and Virtual Reality (VR) technologies. From travel apps to mobile commerce apps to real estate apps, AR and VR have penetrated across all niches with their promises of delivering an immersive experience to the customers.
When trying to turn your business from an obsolete one to one with a super-cool user experience, AR and VR technologies can play a great role.
Through a mobile app, a real estate broker can allow a customer to experience the ambiance and specifications of the property immersivity right on the handheld device screen. Similarly, within a photograph of the apartment interior, he intends to buy, a customer can virtually place furniture and get a clear idea of the space and overall look and feel.
Delivering remote and true to virtual life experience is the key value proposition of AR and VR technologies, and a mobile app can capitalize on this to a great extent.
These technologies can help you make a complete turnaround from an obsolete and dying state to a sophisticated and thriving business from the eLearning apps’ virtual learning environment to the virtual shopping experience combining immersive in-store attributes.
We might have missed several other ways mobile apps can make this turnaround possible. But these exemplified ways easily help us understand the power of mobile apps in shaping brands and giving an obsolete business a fresh breath of life.
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