Facebook Twitter Instagram
    Running Wolf's Rant
    Latest News
    • Britney Meistre heads to Hollywood to record “By My Side”
    • Artists Announced for MTN Bushfire Festival 2022
    • David Kramer Reik Liedjie Uit Vir Eseltjiesrus se Donkies
    • Nomadic Orchestra release flavourful album: “Out & About”
    • Emerger Prepares For Take-Off With “Aeroplane Park”
    • Amy Lilley releases new single: “Video Games”
    • Jeremy Loops Colabs With Ed Sheeran on “Better Together”
    • Nibs Van Der Spuy releases “Maiden of the river”
    Facebook Twitter Instagram YouTube RSS TikTok
    Home
    • Categories
      • Entertainment
      • Facts
      • General News
      • Hacks
      • Opinion
      • Photography
      • Quotes
      • Technology
    • Pages
      • Interesting Music Facts
      • Music Events
      • South African Artists & Bands
      • South African Live Music Events, Venues & Festivals
      • Submit Music Facts
      • Submit Music Festival Stories
    • Featured
    • Contact Us
    • Privacy Policy
    Subscribe
    Running Wolf's Rant
    Facebook Twitter Instagram YouTube RSS
    Home»Entertainment»Music»Avi Mack Releases New Single & Video: “Something”

    Avi Mack Releases New Single & Video: “Something”

    Henno KrugerBy Henno KrugerAug 13, 2021 Music 3 Mins Read
    Share
    Facebook Twitter Email Telegram WhatsApp

    Avi Mack is back with a brand new single and music video for the track ‘Something’. This Texas born, Canadian raised and a South African local once again teamed up with Easy Freak duo Dom and Jude to produce his brand-new track. The single is the first to be released from his forthcoming EP Maybe Never due for release on the 15th of October 2021.

    Avi Mack explores the inspiration and theme of the single

    “‘Something’ is basically about that first meeting. Those nervous feelings, that lead to overthinking and can trip you up when you’re interested in someone. It’s also engaging with the elation and honeymoon phase that you experience after meeting someone.”

    Avi Mack - Something

    “The story about not being able to get away from someone, no matter how much you try. There is just that connection, that value, it’s something you can’t put your finger on but it’s there. And no matter how hard you try to get away from it, it’s magnetic and you can’t run away from it. I really loved tracking this song. We changed quite a bit from the demo, pushing it into a much more harmonically rich space and tried to really make it feel good and accessible.”

    The single is accompanied by the release of the music video. Avi Mack once again steps into the director role for his video.

    Avi Mack discusses the inspiration for the video and who all of the people in it are

    “This music video was different for me. I generally make an effort to engage with a deeper narrative and lace the video with Easter Eggs. With this music video, I really wanted to make something that felt a lot lighter and was just fun to watch. The song itself is essentially about the almost involuntary attraction that some people have to each other.”

    “I find one of the most interesting things about relationships, is that there is either a chemistry or there isn’t. It isn’t something you can manufacture or force, it’s just either there or it isn’t.  So, I wanted the video to be of real couples, who really have that connection.”

    “Two people who are drawn together, and just complement each other in such an authentic way. All the couples in the video are real couples, who truly have a beautiful connection. The idea was to paint a picture of all these individual people, expressing themselves as individuals, and then see them as couples in the end. The tag line at the end, is just a reminder that it’s not about being in a relationship that’s important: it’s about loving the people you’re with, and that includes yourself.”

    Check out the music video for “Something” below:

    You can download / stream “Something” HERE.

    Watch this space for updates in the Music category on Running Wolf’s Rant.

    Get updates via email
    Avi Mack Music News Music Videos Something South Africa
    Share. Facebook Twitter Pinterest LinkedIn Telegram WhatsApp Reddit Email
    Previous ArticleSongsmiths are looking for aspiring singer / songwriters
    Next Article Future Radio Release New Single: “Towards The Sun”
    Henno Kruger

    Blogger, Desktop Activist, Twitter / Facebook Addict, Music Festival Addict, Avid lover of South African music, Founder and owner of Running Wolf's Rant

    Related Posts

    Amy Lilley releases new single: “Video Games”

    May 5, 20223 Mins Read26 Views

    Howie Combrink Releases New Single & Video: “I See You”

    Mar 3, 20224 Mins Read15 Views

    Punkfontein releases new single: “Get Up”

    Jan 31, 20222 Mins Read

    Lee Cole Releases New Single: “Emotional”

    Jul 22, 20212 Mins Read6 Views

    TheInternxT Releases Debut Single: “Supacute”

    Jul 16, 20212 Mins Read

    Die ek releases Self-Titled Single & Video

    Feb 19, 20214 Mins Read

    Leave A Reply Cancel Reply

    You Might Like

    10 Awesome Music Festival Photos

    Oct 21, 201320 Views

    Eet Kreef Herleef: ‘n Onderhoud met Frank Freeman

    Mar 11, 2022

    Photo Album: RAMFest 2011 Johannesburg

    Mar 15, 201117 Views

    An Interview with Facing The Gallows

    Mar 28, 201832 Views

    A quick chat with Tresor

    Jul 31, 201723 Views
    Subscribe
    Get updates via email
    You Might Also Like

    Be a nice fuckable guy

    Apr 1, 201466 Views

    Why is Internet Privacy so Important?

    Apr 23, 202058 Views

    7 Industries That Are Poised to Surge Due to the Coronavirus

    May 19, 202049 Views

    6 Expert Tips To Find The Best E-Liquid Flavors

    Oct 11, 2021

    Singleism: Being single doesn’t suck

    Jan 14, 201420 Views
    Follow Us
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    About Running Wolf’s Rant
    About Running Wolf's Rant

    Running Wolf's Rant has been covering the South African Music Scene and featuring interesting, funny and engaging content since 2008.

    Feel free to explore the various sections and categories. We hope that you find something howling good while you're exploring. Please share posts that you find interesting with your friends on Social Media. Share buttons are provided.

    Featured Posts

    Gangnam Style In Hatfield Square (Video)

    Oct 20, 2012

    2022 David Gray SA Tour Dates Announced

    Mar 22, 202212 Views

    Resensie: Liefde By Die Dam 2017

    Aug 10, 201746 Views
    Recent Posts

    Britney Meistre heads to Hollywood to record “By My Side”

    May 17, 202227 Views

    The Best Time For A Deep Sea Fishing Trip In Australia

    May 14, 20228 Views

    Artists Announced for MTN Bushfire Festival 2022

    May 12, 202221 Views
    Facebook Twitter Instagram YouTube RSS
    © 2022 Running Wolf's Rant. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.