Jacaranda FM, one of South Africa’s leading radio stations, is home to some of the country’s most recognisable and trusted voices. Ahead of World Radio Day on 13 February, its on-air personalities are offering practical, hard-earned advice to aspiring broadcasters and content creators looking to break into the industry.
Whether you’re aiming for a spot behind the mic, building a digital audience, or working behind the scenes, these insights come from professionals who’ve built lasting careers in one of the country’s most competitive – and rewarding – media spaces.
Here’s some advice for Future Broadcasters from Jacaranda FM’s Presenters
Martin Bester: “Start Before You’re Ready”
As host of the flagship Breakfast With Martin Bester, Martin Bester believes the biggest mistake young broadcasters make is waiting for the “perfect moment.”
His advice is simple: start anywhere. School radio, varsity stations, community radio, social media platforms – it doesn’t matter how big the audience is. What matters is getting comfortable, building confidence and sharpening your craft.
With today’s digital platforms, opportunities are everywhere. From TikTok and Instagram to podcasting, there’s no shortage of ways to create and grow your own audience. For Bester, momentum always beats perfection. The early days, when you’re experimenting and doing it purely for the love of it, often turn out to be the most valuable.
Elana Afrika-Bredenkamp: “Know Your Message”
Award-winning broadcaster and podcaster Elana Afrika-Bredenkamp believes clarity of purpose is everything.
When approaching her radio show, she focuses on uplifting listeners and adding value to their day. Her podcast, on the other hand, was built around something deeply personal – parenting and personal growth. For Elana, defining your message is the foundation of long-term success.
Consistency is what separates dreamers from doers. She points to the two years of unpaid work invested in her podcast before it gained traction as proof that persistence matters. Determination, hunger and passion are critical – but knowing what you want to say is what gives your voice direction.
Alex Jay: “Build Your Knowledge”
With decades behind the mic, veteran broadcaster Alex Jay believes strong presenters are strong thinkers.
His advice is straightforward: read widely and stay curious. Expanding your general knowledge allows you to engage confidently on almost any topic and connect with a broad range of listeners.
He also reminds newcomers that commercial radio isn’t the only pathway. Campus and community stations provide valuable training grounds where young broadcasters can develop their skills and find their footing.
Rozanne McKenzie: “Learn and Find a Mentor”
Rozanne McKenzie, co-host of The Drive with Rob & Roz, highlights that radio is far more than what happens on air.
From production to programming, marketing to digital strategy, the industry offers multiple career paths. Her advice is to keep learning and seek mentorship. Starting at a campus or community station can provide hands-on experience and valuable exposure. For those serious about building a career in radio, immersing yourself in the medium is essential.
Rob Forbes: Be Authentically You
Rob Forbes believes standing out in a crowded media landscape has little to do with imitation and everything to do with authenticity.
While it’s natural to admire successful presenters, copying them won’t build a lasting career. Audiences want to connect with real personalities. Observing what works is important, but success comes from delivering it in your own voice and style. That individuality is what makes a broadcaster memorable.
Danny Painter: Connect Through Emotion
Danny Painter, host of Love Songs with Danny Painter and the Jacaranda FM Top 40, believes emotional connection is the true currency of radio.
Her advice is to start where you are, using whatever tools are available. Community stations, campus radio and even phone-recorded podcasts offer essential training grounds. That’s where resilience is built and mistakes become lessons.
Technical skills matter, but storytelling and empathy matter more. Radio isn’t simply about speaking — it’s about making listeners feel something. When a broadcaster creates genuine connection, that impact lasts far beyond a single show.
Passion, Persistence and Purpose
From campus studios to major commercial platforms, every presenter starts somewhere. The collective message from Jacaranda FM’s on-air team is clear: take initiative, stay consistent, keep learning and remain true to your voice.
In a rapidly evolving media landscape, authenticity and dedication remain timeless assets — and those willing to put in the work will always find their audience.
Watch this space for updates in the Hacks category on Running Wolf’s Rant.
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