When you personalize your advertising campaign without making it look like it’s creepy in the year 2020, it’s the best strategy that you can use to reach out to your customers. The fact is, that even customers today expect personalized marketing and would only take interest in the video or photo content that interests them.
Therefore to reach out to customers, the advertising campaigns that are data-driven are the ones who are most likely to become successful. We already know that social media sites such as Facebook and Instagram help companies with customer data that can help you personalize your campaigns.
Want to understand how personalized marketing works?
To give you an idea of what personalized marketing is, consider an email from NEST company personalizing emails with each customer’s name to advertise their wireless security cameras to you. This is how the personalized email advertisement campaign.
Another example is when chatbots are personalized with your names and then answer your specific automated questions. This is something that reaches out to your customers and makes them feel that the response is personalized.
In this article, we will list down five ways to personalize your advertising campaigns on social media.
5 Ways to Personalize Your Advertising Campaign
1. Do your Research and get as much data as you can
This is the most important element of running a successful advertising campaign. You mustresearch your target market, your customers, their preferences, likes, and dislikes, and your competition and their products as well.
The more extensive and detailed your research is, the more personalized your advertising campaign will be and will appeal to your customers.
Facebook, Instagram, Snapchat, and other social media profiles provide a detailed analytics report that gives you the ability to personalize ads and launch your social media campaigns in the most effective way possible and increases your ads reach to people.
2. Segment your target market
Once you have all the data and research on your customers, it is easier for you to segment your customers based on their personas so you can better personalize the ads. You must segment your targeted market based on factors like age, location, generation, likes, habits, dislikes, interest, online shopping frequency, etc.
All this segmentation will help you understand customers and list down their needs and challenges. This understanding will help you create personalized ads. Once the marketers have this clarity and keep updating their advertising strategies based on data, the advertising campaign will be successful and get you a lot of customers.
The key is to base the campaign on all the data and research you gathered and keep updating it.
3. Map The Content
This is a detailed process of listing down your buyer’s interest in line with their customer’s life cycle. It helps the advertisers reach out to the customers and help you understand what lifecycle are more likely to buy your product. So for example a customer is googling‘ how to stay safe at home?’ this will help you market your wireless security cameras to these customers. They might be interested to see your list of products that ensure home gadgets that promote safety.
4. Create Personalized Campaigns
Email is the most common example of creating personalized campaigns. As well as chatbots, etc. These all forms make a customer feel that the company made an extra effort to reach out to you to update you on their products and services.
Have you ever notices that some companies reach out to you personally on email and mails, like SEPHORA or Home goods magazines that tell you first hand of any sales or discounts coming your way, etc. This is how these big corporations tend to make immense profits by the way of personalizing ad campaigns.
5. Personalized Experience
This is a strategy in which companies offer loyalty points and cards to their customers when they buy your products. This gives the customer a sense of inclusion like they are a part of some elite group.
A lot of businesses offer membership like Amazon has prime membership that has proved that customers tend to buy a lot more because they feel a lot of discount and offers are personalized just towards them.
Well, there you have it, 5 ways to personalize your advertising campaigns. I hope that you found this information useful.
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