SonOfOld have unveiled the music video for his latest single “Much Better”. The single is out now across all digital platforms and available as an instant download on the pre-save of SonOfOld’s forthcoming album due for release on 23 October 2020. You can pre-save the album HERE.
“Much Better” as with the previous single “Saturday Night” is another creative collab between SonOfOld’s Nic Olsen and his previous studio partner and musician/producer Daniel Baskin. From a production perspective the track references Dead Prez’s iconic track “Hip-Hop” by way of the down tempo beat and hypnotic droning bass in the verse. The chorus features a New Orleans style brass section mirroring Daniel’s dramatic bass riff, an idea of producer Tom Hughes… we think makes this one sound extra special. Lyrically Nic turns to themes of power, manipulation and shame… “I could be much better”… relevant? Hell yes.
The music video for “Much Better” is dark and eerie, which works perfectly with the feel and theme of the song. What the video is about, is left to the viewer to interpret. The idea was to reflect the feeling of the song and the lyrics. The video was put together by Nic and a school friend now living in the Mother City, Gareth Woods who along with his girlfriend Andrea Goodman created a rather intriguing and disturbing narrative.
Nic Olsen explains the music video for “Much Better”
“We just used whatever we had at our disposal to create the video: cell phones and basic editing software. The goal was to make sure the footage complimented the music and we are all really happy with the end result.”
More info about SonOfOld
SonOfOld is the solo project of South African singer songwriter, Nic Olsen. Olsen is best known as one of the front men of early 2000‘s band Perez and songwriter for The Parlotones. SonOfOld started developing as a solo project between the first and second Perez albums.
Watch this space for updates in the Music Videos category on Running Wolf’s Rant.
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