Sony Entertainment Africa Signs Record Deal With The Ndlovu Youth Choir

The Ndlovu Youth Choir are set to embark on an exciting new chapter as they pen historic record deal. This choir from Limpopo became a household name after they reached the final of America’s Got Talent. They’ve captured the hearts and minds of viewers around the world.


Emerging as proud ambassadors for a united South Africa during our country’s celebratory Heritage Month, The Ndlovu Youth Choir became a shining example of what we can achieve as a community if we are united.

The Ndlovu Youth Choir

While SA has endured some testing social and political times over the last month, The Ndlovu Youth Choir conjured up a renewed and unified spirit as the country rallied behind them.

So it perhaps comes as no surprise that The Ndlovu Youth Choir has signed with lauded music businessman Simon Cowell’s record label Syco Entertainment, a global joint venture with Sony Music Entertainment Africa.

Conductor Ralf Schmitt commented on the deal

“We are extremely excited and honoured to be working with Simon Cowell, SYCO Entertainment and Sony Music Entertainment Africa. Our young singers represent the talent and potential of millions of young South Africans. Our nation is bursting with talent and we look forward to sharing the beauty of our music with the world. If you can dream it, you can do it!” 

The Ndlovu Youth Choir

The Ndlovu Youth Choir ended off their run on America’s Got Talent by collaborating with Norwegian superstar DJ Kygo and performing “Higher Love” alongside him at the finale. They definitely went out with a resounding bang.

They didn’t win the competition, but The Ndlovu Youth Choir’s journey has only just begun. I wish them all of the best with their future musical endeavors.

Watch this space for updates in the Music category on Running Wolf’s Rant.

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Henno Kruger

Blogger, Desktop Activist, Twitter / Facebook Addict, Music Festival Addict, Avid lover of South African music, Founder and owner of Running Wolf's Rant

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