Ama Gaisie Releases R&B Infused Afrobeats Track: “Be Sure”

Ama Gaisie is not your average artist. A truly multi-disciplinary and multicultural creative, her music is a reflection of the rich, layered identity she’s built over years of navigating two contrasting worlds.

Born in London and raised in Cape Town, Ama’s sound is a fusion of her transcontinental upbringing — deeply personal, yet universally resonant.

Growing up between the UK and South Africa meant that Ama was constantly surrounded by contrast — in language, lifestyle, and, most importantly, music.

Her earliest musical memories trace back to her parents’ well-worn CD collection, filled with genre-defying gems that would later influence her unique sound.

From the smoky jazz stylings of Amy Winehouse and the powerhouse soul of Aretha Franklin, to the introspective alt-pop of Steve Lacy and Alice Phoebe Lou, Ama draws from a wide palette of inspiration. This eclecticism is evident in her approach — thoughtful, experimental, and always deeply expressive.

Ama isn’t just a musician; she’s also an actress, using every creative medium available to share her perspective with the world. Whether it’s through melody or monologue, her work is rooted in authenticity — a drive to express rather than impress.

This commitment to expression means she’s never afraid to take creative risks. Her music is constantly evolving, refusing to be boxed into a single genre or aesthetic. Instead, it lives in that liminal space between jazz, soul, indie, and alternative pop — echoing the in-between nature of her own identity.

Ama Gaisie is planting roots in a fast-moving world

While many artists chase after international recognition and fast-moving trends, Ama Gaisie has made a bold, intentional decision: to put down roots in South Africa.

In a world that often prioritises speed over substance, her choice to slow down and stay grounded reflects the kind of artist she is — deliberate, present, and purpose-driven.

Ama Gaisie is an artist to watch — not because she follows trends, but because she fearlessly follows her truth. As she continues to explore new sounds and share new stories, her work promises to resonate with anyone who’s ever found themselves between places, between genres, or between expectations.

Check out the music video for “Be Sure” below:

You can stream/download “Be Sure” HERE.

Watch this space for updates in the Music Videos category on Running Wolf’s Rant.